kinesiology as a profession is in a state of transition in the province of ontario, formerly a self governed profession it has recently been designated a regulated profession under the regulated health professions act (1991). the acceptance and utilization of kinesiology by stakeholder communities is essential to the future viability of the profession. an 18 question computer generated survey was used to collect information to identify perceptions about kinesiology within the existing health care sector. a swot (strengths, weaknesses, opportunities and threats) framework was used to analyze the data. the data indicated that as a regulated profession kinesiology provides a unique expertise adding to client and patient care and is a needed partner within the multidisciplinary health environment. the data also indicated that, despite the need for the profession to clearly define, delineate, and promote its scope of practice to professionals and the public, there are increased opportunities that exist within the health care sector, particularly in chronic disease prevention. the profession is not considered a threat by existing key stakeholders.