the focus of this research was to determine the effectiveness of the reform method of teaching in helping grade 7 世界杯2022赛程表淘汰赛 acquire a conceptual understanding of area. a pre-test, intervention, post-test model was used. both the tests and the lessons were developed to address six areas of difficulty as identified in the literature as causing problems for 世界杯2022赛程表淘汰赛 in this measurement topic: measuring areas of various objects, static perspective of area, dynamic perspective of area, spatial structuring and covering, estimation, and the area of an amorphous figure. there were four major findings: 世界杯2022赛程表淘汰赛 had a positive affective response to the reform method of teaching, 世界杯2022赛程表淘汰赛 adopted a wider range of strategies to solve problems, 世界杯2022赛程表淘汰赛 were able to communicate and justify their ideas to others and, 世界杯2022赛程表淘汰赛 developed a conceptual understanding of topics that the research literature stated are normally only superficially understood by grade 7 世界杯2022赛程表淘汰赛 .--abstract.