this thesis considers the value of 1990s girl-power as demonstrated by the cartoon sailor moon. girl-power and the girlish body were often chastised in 90s popular culture for providing girls with a negative example of empowerment that valued only a shallow, pleasure-seeking, and self-involved model of strength. consequently, the girl-power genre is unfairly lumped in under the negative umbrella of post-feminism. post-feminism is a label that sometimes includes ideas and thinkers that place themselves in opposition to feminism.